Microsoft’s main theme for the next iteration of Windows is openness and working with third-party developers to bring their apps to Windows 11 and the Microsoft store. Microsoft is going as far as allowing developers to create their own marketplaces to keep the full share of monies earned selling their third-party Windows apps. 

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Nedella shared Microsoft’s vision for Windows 11’s future with Stern, and in the process, stated, “like other companies, Apple is welcome to doing anything it wants on Windows, including bringing iMessage to the platform,” Which is interesting since Apple announced at its recent event that the company would be bringing FaceTime to Windows and Android.  Apple is in the middle of a court battle with Epic Games where court filings that included emails between high-ranking Apple execs revealed that the company has been pondering bringing iMessage to Android and other competitor platforms.  When you consider all the recent litigation Tech giants are facing regarding proprietary products and the possibility of certain companies having a monopoly-like stranglehold on the industry. The new willingness to be open to sharing and developing apps across platforms that used to be proprietary to certain devices may have something to do with governments in several nations looking to either further regulate the tech industry or, in some cases, break up companies.  Via MacRumors

Microsoft CEO invites Apple to bring iMessage to Windows - 9