Cookie alternatives
Earlier this year, Google introduced a new interest-based advertising tool to help phase out third-party cookies. Called “Topics”, browsers will pick select topics based on your recent browsing history on the device you’re using, delivering more general ads rather than specific ones. These topics could include anything from fitness to rock music. What’s more, Topics are kept for only three weeks and old topics are then deleted. “When you visit a participating site, Topics picks just three topics, one topic from each of the past three weeks, to share with the site and its advertising partners,” the post explains. Google wants to give users more control, which is why it will allow Chrome users to see and remove topics they don’t want. More importantly, users will also be able to disable the feature completely. Chrome is making tracks to give users their privacy, but these private browsers protect you from sneaky apps since they already block third-party trackers. If you are thinking of getting rid of any sort of tracking while online, find out how to turn off email tracking.